Then, convince others of the value of that vision. What is the loftiest picture you can imagine?.What is your dream or vision of the future?.To develop a vision statement, ask yourself these questions: In other words, it should provide direction and focus for the organization. The vision should generate human energy and engagement. It should define what we seek to become as an organization, yet describe something that is realistic. And, tactics must be guided by honorable values.Ī vision statement is created as a compelling verbal image and forms a mental picture of the future. A vision without a mission is just a pipedream. You need to link these vision, mission, and values statements. Each element of the Charter is important. To perform strategic planning, you must begin with a clear Charter. Satisfying customers requires that you understand their needs, know your own processes, and then set goals and objectives to drive and evaluate your actions.Ī business Charter is an organizational statement of purpose. Organizational purpose comes from a shared view of our vision, mission, and values. You ACHIEVE Objectives (measurable targets along the path to our goals).You PURSUE Goals (the results we choose to accomplish).You BELIEVE in Values (your moral compass and expected behavior).You HAVE a Mission (your business purpose and market sector).You SEE a Vision (a verbal image of what we ultimately want to achieve).Does your organization understand the differences between statements of Vision, Mission, Values, Goals, and Objectives?
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